Million Gardens Movement

Cultivating a post-pandemic green revolution.

Following the Covid Pandemic, Frank Giustra's Modern Farmer and Kimbal Musk's Big Green united their efforts, giving rise to The Million Gardens Movement. This collaborative charitable initiative aims to inspire
a million individuals to embrace gardening, enabling them to cultivate their own nourishment and enjoy
its rewards.

The project's inception led to the creation of a tailored website and portal, empowering gardening enthusiasts to establish personalized accounts complete with customized garden journeys, timely prompts, and relevant material. Launched in March 2021, the initiative drew innumerable website visitors, garnered endorsements from celebrities on social media, and obtained coverage in prestigious media outlets such as Rolling Stone.